Make the complex-simple and the ordinary-extraordinary. We know the goals of your users and anticipate their actions and expectations, maintaining the delicate balancing act between achieving that visual "wow" factor and retaining an easy-to-use functionality.
YOUR RELATIONSHIP WITH YOUR AUDIENCE
When creating a custom solution for a client, it is crucial that a site or application creates an ideal user experience while representing the goals and needs of a client’s business. We are focused on creating solutions that are easy to use and intuitive for clients. After launching a client’s project, we monitor user interaction to ensure that visitors are coming to a site or application and staying there in order to reduce a client’s bounce rate.
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Furthermore, our team analyses the navigation path of users to continually improve usability to make sure users are finding what they are looking for in the quickest amount of time. Finally, if a design is not performing as optimally as it should, we will test different design changes to improve overall user experience. At Proforma Web, we stay with a project after its completion to guarantee that a client’s relationship with their audience is the best it can be.